Many of us firmly believe trying to make chocolate healthy is a sin. Like it or not, there's no ignoring the sudden surge in sweet potato brownies, avocado cacao mousse and carob protein balls lining the aisles of organic food shops.
The latest healthy treat? They're called PMS Bites - a vegan, gluten-free chocolate substitute designed to ease the physical and emotional symptoms of periods.
Here's the background.
When Boston resident Tania Green came up with the idea to launch a healthy snack for women experiencing PMS, she turned to Kickstarter to launch her business. It was fully funded within 15 hours, reports Mashable, and now a monthly PMS Bites subscription is available online.
"Rich, chocolaty, and decadent, these bite-sized treats are perfect for health conscious women who want to satisfy their cravings, but aren't willing to sacrifice nutrition," the website explains. As the company's tagline puts it, "PMS Bites are comfort without guilt."
So, how exactly do they help ease PMS?
The bites are said to reduce bloating and cramps thanks to a blend of dandelion root, Siberian ginseng, and chamomile. They contain 60 calories each and come in a variety of flavours, including "coco-nutty" and "all kinds of nuts".
However, Green stresses her 'bites' aren't a cure for PMS. Think of them more as an alternative to binging on chocolate, she says.
"I just think that those ingredients are healthy, much better than reaching for a Snickers bar," she told Mashable.
Healthier yes, but can anything beat the taste of the real thing? Let us know your thoughts @MyDailyUK.