Katie Hopkins' latest controversial comment has angered many parents: mums who don't have pain relief during labour are more of a woman.
According to the 40-year-old, who has three children India, Poppy and Maximillan, women should just "push it out, not wimp out" just like she did.
Speaking on her TLC show, If Katie Hopkins Ruled The World, she said: "What I see is a lot of women, you know, second or third contraction, screaming for the epidural.
"You've got to say, 'no, it's gonna hurt, you've got to man up, grip it, and take the pain', and if you take the pain and give birth vaginally then you are more of a woman."
Hopkins reinforced her point, adding: "I do really believe if you give birth naturally then you are a stronger, more powerful woman."
On the show, mother-of-two Ava Vidal, disagreed.
She said: "The painful thing is the parenthood, so why should I go through all that squeezing them out when it's painful enough? The stress that you go through, why do you want to make it any harder."
As expected, parents were not happy with Hopkins' comments, taking to Twitter to air their views.
"So this whole "wimping out of childbirth" thing makes me want to punch Katie Hopkins in the vagina" #BestQuoteEver https://t.co/amNMhko4sz
— IWantABabyNowWhat? (@ABabyNowWhat) August 20, 2015
Give me five minutes with this stupid woman who knows nothing about childbirth!!!!!! She makes me so angry!!and... http://t.co/EuQbXF6Tmo
— The Daisy Foundation (@Gillllazyd) May 27, 2015
@Femail I'd like permanent pain relief - FROM KATIE HOPKINS!
— Fiona Norris (@Fiona7689Fiona) September 10, 2015
Can't believe Katie Hopkins said that you're not a 'real woman' if you use pain relief in labour and that woman just need to toughen up.
— Bernard (@HannaarrrSmith) May 27, 2015
SEE ALSO:Katie Hopkins And Louise Mensch Troll Each Other Over M&S Boss's Maternity Leave