05/10/2015 08:38 BST | Updated 05/10/2015 08:59 BST

Jameela Jamil Launches Size Inclusive Clothing Line With Simply Be

Jameela Jamil is hoping to put an end to the term 'plus size' for good with the launch of her new fashion line.

The TV personality, radio presenter and model has designed a new collection with Simply Be, which will be the most size inclusive range available on the UK high street - with all items available in sizes ranging from 10 to 32.

The 11-piece collection has been designed to suit women of varying shapes and sizes, and includes 70s chic inspired dresses and sophisticated party separates.

jameela jamil

Jamil revealed the inspiration for her collection came from a desire to stop women being defined by their size in the fashion world.

“I find it infuriating that in this industry, size 10 and above is defined as ‘plus size’ especially when the average dress size in the UK is a 16," she said.

"We really shouldn’t be putting a label on size, fashion is for all and I think confidence and happiness is more important than dress labels.”

simply be

The 29-year-old also explained to OK magazine why it was important to her that her range was so size inclusive.

"There shouldn’t be a segregation of women over a size 16, it should just be all women who want to wear beautiful clothes," she said.

simply be jameela

Jameela Jamil for Simply Be will be available to buy online from 6 October, with prices starting from £25 up to £110 for a red faux fur coat.


#ThisIsPlus Women And Men Call Out The Lack Of Diversity In Plus Size Fashion Advertising

Tess Holliday Is Designing Her Own Plus Size Clothing Line

Model Says: 'Many Are Afraid To Speak Out About Pressure To Be Dangerously Skinny'

Photo gallery We Exist: Diversity In Plus Size Bodies See Gallery