Will tweeted a picture of himself in a jungle environment, posing in the style of an ‘I’m A Celeb’ publicity shot, while sporting an outfit identical to those worn by contestants on the reality series.
Cryptically, he offered no explanation for the snap, which quickly disappeared from his Twitter page.
However, he later revealed the real reason for the snap, explaining he was shooting for 'The Keith Lemon Sketch Show'.
We wouldn't be surprised if Will were to jet off to Australia though, as back in 2011, he told PA: “‘I'm a Celebrity’ is my favourite reality show and I've really enjoyed the most recent one.
"Every year I say I'd love to do it, which makes my wife laugh because she says I'm rubbish with everything. I hate spiders and camping and stuff like that. Maybe one day."
Stars tipped to be taking part in the upcoming series of ‘I’m A Celeb’ include actresses Stephanie Davis, Leslie Ash and TV personality Rustie Lee, while ‘EastEnders’ star Jake Wood has also expressed interest in appearing.
It was also claimed last week that former ‘X Factor’ judge Louis Walsh had turned down a sizeable amount to join the series, so he could focus on his rumoured return to the singing competition in the next few weeks.