'Ugly Fruit And Veg' Instagram Account Reminds Us Not To Waste Food In A Hilarious Way

An Instagram account celebrating "ugly" fruit and veg is fast becoming our favourite foodie photo feed.

The account, @UglyFruitAndVeg, showcases hilariously misshapen food but with an important social and environmental message.

"We waste 20-40% of produce worldwide because it's not 'perfect' yet 800 million are hungry," the page reads.

Check out a few of our favourite snaps below:

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Nov 13, 2015 at 2:12pm PST

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Nov 11, 2015 at 1:03pm PST

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Nov 16, 2015 at 4:11pm PST

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Nov 7, 2015 at 5:08pm PST

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Nov 4, 2015 at 4:10pm PST

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Oct 29, 2015 at 4:43pm PDT

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Oct 28, 2015 at 4:27pm PDT

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Oct 23, 2015 at 4:23pm PDT

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Oct 21, 2015 at 4:26pm PDT

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Oct 14, 2015 at 1:30pm PDT

A photo posted by The @UglyFruitAndVeg Campaign (@uglyfruitandveg) on Oct 13, 2015 at 6:22pm PDT

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