When Hasbro released Star Wars Monopoly back in September, there was a character missing from the game who just so happened to be a pretty huge deal.
This was something that eight-year-old Annie Rose spotted straight away. One of her favourite characters, who also happened to be the leading female role, wasn't included in the board game.
The Monopoly game came with four characters: Finn, Kylo Ren, Luke Skywalker and Darth Vader, the latter of which doesn't even feature in the new film.
But there was no Rey.
This prompted young Annie to write to the game's creators at Hasbro and give them what-for.
She wrote: "Dear Hasbro, how could you leave out Rey!? She belongs in Star Wars Monopoly and all the other Star Wars games. Without her, THERE IS NO FORCE AWAKENS! It awakens in her! And without her, the bad guys would have won.
"Besides, boys and girls need to see women can be as strong as men! Girls matter! Boy or girl, who cares? We are equal, all of us!"
The powerful and impassioned letter was shared on Twitter with the hashtag #WheresRey.
According to the game's description, there are four tokens featuring two characters from the Rebel Alliance and two characters from the Empire.
Hasbro said that they hadn't included Rey because the game was released in September and they didn't want to give away a key plot line.
However people have responded saying that Rey was featured in movie trailers and posters.
Hasbro added that fans will see more Rey products being released over the coming months. They wrote on Twitter: "We are thrilled with the popularity of this compelling character and will continue to look for ways to showcase Rey across all of our products."
Despite their best efforts to calm Star Wars fans down, the Force has well and truly awoken on Twitter.
One Twitter user pointed out that there was a pack of Star Wars figurines on sale which featured six male characters - but still no Rey.
Meanwhile others have called on Hasbro to stop being "sexist".
Without Rey, there is no Force Awakens. Companies leaving her out of merchandise - get out of the 1900's, please. #WheresRey— ※-※-※-※-※ (@JMSGDLL) January 5, 2016
How can games companies keep getting away with releasing TFA sets without Rey? She's literally the main character. #WheresRey— Sarah Livermore (@SJLives) January 5, 2016
I mean, come on. Really. How can you possibly even begin to justify the exclusion of a main character? #WheresRey— Janie Mac (@jatosha) January 5, 2016
Some day a franchise number cruncher is going to figure out marketing cost of sexist decisions by licensees #WheresRey— Tricia Barr (@fangirlcantina) January 5, 2016
Come on humanity, let's try to show a little progress #WheresRey— Rachel Bowden (@Missus_Bennett) January 5, 2016
Why's Darth Vader, who was a MELTED HELMET in the movie, included in the monopoly rather than Rey, the lead???? #WheresRey— taylor (@taylorgillx) January 5, 2016