Ex-EastEnders actress Louisa Lytton became the first contestant to be ski-booted out of The Jump as the latest series of the reality show got under way.
It was a double disaster for the TV star as she came bottom of the leaderboard in the Air Jump having been slowest in the skeleton race - which also saw Olympian Rebecca Adlington dislocate her shoulder.
The gold medal-winning swimmer was heard crying out in pain as soon as she landed after her jump as the contestants competed against each other in the Austrian Alps.
The mother-of-one, who was taken to hospital but is still in the show, told host Davina McCall: "It was literally the worst thing that has ever happened to me, it was worse than childbirth."
Earlier in the show the contestants had been paired off against each other to face the skeleton, which saw them slide down a track at speeds of almost 100kmph.
Olympian Linford Christie, former Westlife star Brian McFadden, gymnast Beth Tweddle, Made In Chelsea's Mark-Francis Vandelli, Holby City actress Tina Hobley and ex-Girls Aloud singer Sarah Harding all made it through the first round.
While many of the celebrities said they hated the challenge, in which some bashed against the sides of the track, Tweddle was awarded a mini bell and named skeleton champion 2016, saying: "I just enjoyed it from the first time I did it".
Losers James "Arg" Argent from The Only Way Is Essex, US actor Dean Cain, who played Superman on the small screen, former EastEnders actress Sid Owen socialite Tamara Beckwith, Lytton and Adlington faced the Air Jump.
Lytton came last as they battled it out to get as much height as possible by jumping off the 4.5 metre kicker and landing into a giant airbag.
The series will see the celebrities tackle various winter sport-related activities each week.
The overall winner is awarded the Cowbell Trophy, currently held by Towie star Joey Essex who won last year's series.