The LGBTQ media advocacy organization tapped ASOS to create the limited-edition capsule collection as part of GLAAD’s “Together” campaign. The pieces feature the organization’s iconic ampersand logo, which symbolizes unity, acceptance and “the power of our voices together.”
The ultra-affordable collection starts at just $13 and includes streetwear staples like totes, tees, sweatshirts, hoodies, and even jewelry. Better still, 100 percent of proceeds from the collection’s sales go directly to GLAAD.
Interestingly, ASOS isn’t new to using its fashion to promote advocacy and address social issues. Just this summer, the retailer made headlines for its decision not to photoshop images of its models.
Good job, ASOS.
Take a look at some of our favorites from the new ASOS x GLAAD collection below:
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