17/08/2016 11:05 BST | Updated 17/08/2017 06:12 BST

Men Embrace Makeup to Look 10 Years Younger

With the men's grooming market now hitting multi-billion dollar status and estimated to be worth a whopping £14.8bn in 2016 alone, a rise of approximately 5.8% compared to the previous 12-months, we've seen a huge rise in the number of brands trying to get in on the act. However, two brands making significant strides in the world of men's personal care and beauty are British based online outfit MMUK MAN and Scandinavian skin care specialists Recipe For Men, offering an altogether different range of men's products, namely makeup for men.

As social pressures grow on men to look good and society further grips itself with a selfie obsession, more and more men are following in the footsteps of some of Hollywood's biggest A-Listers, including George Clooney and Brad Pitt, in order to look younger with a little help from the cosmetic gods. It appears as though blending it like Beckham himself is now an actual thing, with men's cosmetic company MMUK MAN raking in a massive £1m a year and counting.

Offering a quick fix to some of the biggest signs of ageing, including wrinkles, fatigued skin and sun spots, an estimated 37% of men in the UK alone are expected to dabble in a little 'man-slap' this year according to MMUK MAN's recent findings. Furthermore, to keep up with growing demand, Recipe For Men have recently released an impressive trio of cosmetic products, designed to specifically tackle men's ageing complexions, with the help of a Concealer, Anti-Blemish Cover Stick and an Energizing Bronze Cream.

Now, it looks as though there is big business in men looking younger with the number of anti-ageing products, grey hair treatments and even face masks for men seemingly spiraling out of control, as gentlemen across the nation further fine tune their grooming needs. Whether it's to look younger for a job interview, evening dinner plans, or something as simple as a few after work drinks, rolling back the years has never been so easy than with a select few products especially designed for men.


Concealer is an absolute must have for every man out there looking to look a little younger. Applied under the eyes to disguise huge giveaways in the age department, including dark circles and eye bags, rarely does one product offer men so much versatility in the bathroom. The truth is, with a few practices, it's actually extremely easy to master the art of concealer and helping your face look naturally refreshed, it's not long before this becomes a signature in every man's grooming regime.

Tinted Moisturiser

Tinted Moisturiser gives a significant upgrade to daily skin hydration. These high power moisturisers feature a tanning element to unify your skin tone, refresh your complexion and blanket your entire face with a healthy and bronzed holiday look. Looking younger needn't cost you the earth also, with Recipe For Men's Bronze Cream costing around £28.00. The idea behind such a product is that with a bronzed finish to your complexion, your skin tends to look much less stressed an even, with it, making your ageing gremlins quickly run for cover.

BB Cream

Last, but by no means least, it's the turn of men's BB cream's to take center stage. Described as the Swiss army knife of men's cosmetics and grooming, these powerful skin saviors quickly recover the skin with their superior healing qualities. Used by German dermatologists, by way of treating patients who have gone through severe skin trauma, including burns and skin grafts, these multi action skin creams made it to market with an almighty bang back in 2012 and haven't showed any signs of slowing down in popularity since.

With these three types of product proving to be huge building blocks in the rise of male makeup, enjoy a significant surge in confidence with the enhancing power of MMUK MAN, Recipe For Men and other brands alike.