Akon, has used his latest music video 'Tell Me We're OK' to shine a light on the need for clean energy in Africa.
The track, featuring DJ Hardwerk, holds a special place in the artist's roster of songs as it focuses on a topic close to the musician's heart - energy poverty.
Centred around Africa's first human and solar powered pitch, the song aims to highlight the need to improve the continent's access to sustainable energy.
Blogging for The Huffington Post UK last year, the multi-platinum singer wrote "...for 622 million people in Africa, energy poverty is the norm.
"Home to one-sixth of the world's population, Africa receives only 4% of the world's energy supply".
The music mogul collaborated with Shell to unveil the pitch earlier this year at Federal College of Education in Lagos, Nigeria.
Underneath the artificial turf lies a set of tiles that take inspiration from 30-year-old British inventor Laurence Kemball-Cook.
His technology "taps into" the power of a footstep, converting kinetic energy (which any moving object has) into electricity.
According to GreenBiz, seven watts of electricity are generated every time someone steps on a tile.
Combined with solar energy, this powers the pitch's surrounding LED floodlights.
Akon in Africa
(01 of09)
Open Image ModalRapper and songwriter Akon speaks during the unveiling ceremony of the Africa's first kinetic football pitch in Lagos, on December 10, 2015.The pitch combines solar energy with innovative technology that harnesses the energy of player's movement and converts into renewable electricity. The Lagos unveiling is second to the first solar powered pitch commissioned in Rio de Janeiro, Brazil in 2014 and, also conceptualised by Laurence Kemball-Cook. / AFP / PIUS UTOMI EKPEI (Photo credit should read PIUS UTOMI EKPEI/AFP/Getty Images) (credit:PIUS UTOMI EKPEI via Getty Images)
(02 of09)
Open Image ModalRapper and song writer Akon (C) poses with students of Federal College of Education during the unveiling of Africa's first kinetic football pitch in Lagos, on December 10, 2015. The pitch combines solar energy with innovative technology that harnesses the energy of player's movement and converts into renewable electricity. The Lagos unveiling is second to the first solar powered pitch commissioned in Rio de Janeiro, Brazil in 2014 and, also conceptualised by Laurence Kemball-Cook. / AFP / PIUS UTOMI EKPEI (Photo credit should read PIUS UTOMI EKPEI/AFP/Getty Images) (credit:PIUS UTOMI EKPEI via Getty Images)
(03 of09)
Open Image ModalFormer Ghanean president John Kufuor (L) speaks with US hip hop artist Akon (L) after the launching ceremony of the West African Energy Leaders Group (AELG) on June 30, 2015 in Abidjan. Ouattara headed a top-level line-up of political and business leaders to launch the African Energy Leaders Group (AELG) in West Africa, with plans to drive sector reforms and a pipeline of bankable investment projects for sustainable energy access across the region. AFP PHOTO / SIA KAMBOU (Photo credit should read SIA KAMBOU/AFP/Getty Images) (credit:SIA KAMBOU via Getty Images)
(04 of09)
Open Image ModalUS recording artist and entrepreneur Akon gestures as he speaks at the 2015 Global Entrepreneurship Summit (GES) in Nairobi on July 24, 2015. The summit which will be co-hosted by President Uhuru Kenyatta and US President Barack Obama starting from July 25, 2015, and will bring together entrepreneurs at all stages of business development. AFP PHOTO / JOHN MUCHUCHA (Photo credit should read John Muchucha/AFP/Getty Images) (credit:JOHN MUCHUCHA via Getty Images)
(05 of09)
Open Image ModalRapper and songwriter Akon (R) presents a ball to the Provost of Federal College of Education, Siji Olusanya (L) during the unveiling of Africa's first kinetic football pitch in Lagos, on December 10, 2015. The pitch combines solar energy with innovative technology that harnesses the energy of player's movement and converts into renewable electricity. The Lagos unveiling is second to the first solar powered pitch commissioned in Rio de Janeiro, Brazil in 2014 and, also conceptualised by Laurence Kemball-Cook. / AFP / PIUS UTOMI EKPEI (Photo credit should read PIUS UTOMI EKPEI/AFP/Getty Images) (credit:PIUS UTOMI EKPEI via Getty Images)
(06 of09)
Open Image ModalRapper and song writer Akon (C) lies and applauds with football players during the unveiling of Africa's first kinetic football pitch in Lagos, on December 10, 2015.The pitch combines solar energy with innovative technology that harnesses the energy of player's movement and converts into renewable electricity. The Lagos unveiling is second to the first solar powered pitch commissioned in Rio de Janeiro, Brazil in 2014 and, also conceptualised by Laurence Kemball-Cook. / AFP / PIUS UTOMI EKPEI (Photo credit should read PIUS UTOMI EKPEI/AFP/Getty Images) (credit:PIUS UTOMI EKPEI via Getty Images)
(07 of09)
Open Image ModalRapper and song writer Akon (C) poses with students of Federal College of Education during the unveiling of Africa's first kinetic football pitch in Lagos, on December 10, 2015. The pitch combines solar energy with innovative technology that harnesses the energy of player's movement and converts into renewable electricity. The Lagos unveiling is second to the first solar powered pitch commissioned in Rio de Janeiro, Brazil in 2014 and, also conceptualised by Laurence Kemball-Cook. / AFP / PIUS UTOMI EKPEI (Photo credit should read PIUS UTOMI EKPEI/AFP/Getty Images) (credit:PIUS UTOMI EKPEI via Getty Images)
(08 of09)
Open Image ModalWASHINGTON, DC - FEBRUARY 01: Artist Akon, founder of Lighting Africa, speaks during an african energy initiative discussion at the U.S. Chamber of Commerce Headquarters in Washington DC on February 01, 2016. (Kris Connor/Getty Images) (credit:Kris Connor via Getty Images)
(09 of09)
Open Image ModalWASHINGTON, DC - FEBRUARY 01:(EDITORS NOTE: Image converted to black & white) Artist Akon, founder of Lighting Africa, speaks during an african energy initiative discussion at the U.S. Chamber of Commerce Headquarters in Washington DC on February 01, 2016. (Kris Connor/Getty Images) (credit:Kris Connor via Getty Images)