Hear the words 'British seaside town' and your mind will most likely conjure up images of fish and chips, run down peers and dodgy arcades.
But you may be surprised to know that you don't have to travel miles to experience beachside paradise.
The hotels featured in the Good Hotel Guide's top 10 British Beach hotels are classy, chic and certainly luxurious.
Check out the slideshow for details (if you book one, can we come too?).
Top 10 British Beach Hotels
The Nare, Veryan-in-Roseland, Cornwall, England. (01 of10)
(credit:Good Hotel Guide )
The Scarlet, Mawgan Porth, Cornwall, England. (02 of10)
(credit:Good Hotel Guide )
Hell Bay Hotel, Bryher, Isles of Scilly, Cornwall, England. (03 of10)
(credit:Good Hotel Guide )
The Cary Arms, Babbacombe, Devon, England. (04 of10)
(credit:Good Hotel Guide )
Soar Mill Cove Hotel, nr Salcombe, Devon, England. (05 of10)
(credit:Good Hotel Guide )
The Henley, Bigbury-on-Sea, Devon. (06 of10)
(credit:Good Hotel Guide )
Trefeddian Hotel, Aberdyfi, Gwynedd, Wales. (07 of10)
(credit:Good Hotel Guide )
Porth Tocyn Hotel, Abersoch, Gwynedd. Wales. (08 of10)
(credit:Good Hotel Guide )
The White House, Herm, via Guernsey, Channel Islands. (09 of10)
(credit:Good Hotel Guide )
The Atlantic Hotel, St Brelade, Jersey, Channel Islands. (10 of10)
(credit:Good Hotel Guide )