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Daisy Lowe Named As The First Face Of London Fashion Weekend

Daisy Lowe Named As The First Face Of London Fashion Weekend
Rosy Cherrington

Daisy Lowe has been announced as the first ever ambassador of London Fashion Weekend.

The 26-year-old model will host the pop up extravaganza, known as London Fashion Week's little sister, where she will take part in discussions and impart her style advice.

The four day event featuring industry talks, catwalk shows and shopping from 150 brands, will take place on 24 to 27 September at London's Saatchi Gallery.

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Daisy Lowe at the Superbrands launch party at Harrods in London on Wednesday

Caroline Rush CBE, chief executive of the British Fashion Council, said: "Daisy is a fantastic ambassador of British fashion.

"We have worked with her for many years and are delighted that she is joining the London Fashion Weekend team.

"This season is set to be both unmissable and unforgettable with names including Peter Pilotto, House of Holland, Natalie Massenet and Anya Hindmarch already on the line-up."

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Viera Newton, Alexa Chung, Pixie Geldof and Daisy Lowe attend the Christopher Kane show during London Fashion Week Autumn/Winter 2015/16

A front row regular at London Fashion Week and the star of campaigns for Chanel, Burberry and Agent Provocateur, Lowe is one 'It' girl who has earned her style credentials.

She said: "I am so thrilled to be an ambassador for London Fashion Weekend, having worked with Caroline and the British Fashion Council over the years.

"London Fashion Weekend is such an amazing concept, giving people an opportunity to immerse themselves in the fashion world and encouraging visitors to get behind the UK's incredible fashion industry and its designers."

Tickets are priced from £20 and are available now from londonfashionweekend.co.uk

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Style Evolution: Daisy Lowe
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2004Fashion designers Sadie Frost and Jemima French of Frost French pose with their model Daisy Lowe in front of a London bus that they designed in Trafalgar Square. (credit:PA)
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2006Daisy Lowe with her mother Pearl at London Fashion Week autumn/winter 2006 (credit:PA)
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2006Pearl Lowe and daughter Daisy Lowe attend the Celebrity Evening at Santa Land (credit:PA)
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2006Daisy Lowe arrives for the New Look More Shoes party at New Look (credit:PA)
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2006Designer Pearl Lowe and her daughter Daisy launch her debut fashion collection (credit:PA)
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2007Daisy Lowe arrives for the ELLE Style Awards (credit:PA)
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2007Daisy Lowe arrives for the New Look launch party for designer Giles Deacon's Gold collection (credit:PA)
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2007Daisy Lowe arrive at the Blackberry Summer Party (credit:PA)
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2007Daisy Lowe arrives at the ninth Rushes Soho Short Film Festival (credit:PA)
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2007Daisy Lowe attends the launch of Jo Malone's White Jasmine and Mint Cologne (credit:PA)
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2007Daisy Lowe arrives at the Diesel U Music Awards for unsigned talent (credit:PA)
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2007Daisy Lowe at The Sony Walkman Party (credit:PA)
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2007Daisy Lowe arriving for the Sky send-off Party for MTV's Europe Music Awards (credit:PA)
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2007Daisy Lowe arriving for the British Fashion Awards (credit:PA)
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2008Daisy Lowe arrives for the BRIT Awards (credit:PA)
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2008Daisy Lowe arrives at the screening of The Italian Job (credit:PA)
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2008Mark Ronson and Daisy Lowe arriving at The Glamour Women of the Year Awards (credit:PA)
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2008Daisy Lowe seen out and about in central London (credit:PA)
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2008Daisy Lowe arrives for the European premiere of The Dark Knight (credit:PA)
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2008Daisy Lowe at Get Loaded In The Park (credit:PA)
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2008Daisy Lowe arrives for the GQ Men of the Year Awards (credit:PA)
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2008Daisy Lowe on the catwalk for Charlotte Ronson fashion show (credit:PA)
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2008Daisy Lowe leaving the show by designer PPQ (credit:PA)
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2008Daisy Lowe arrives at the Hilfiger Sessions (credit:PA)
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2008Daisy Lowe at Browns Focus Halloween Party (credit:PA)
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2008Daisy Lowe arrives at the 2008 European MTV Awards (credit:PA)
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2009Daisy Lowe attends the TopShop Unique in the P3 at University of Westminster (credit:PA)
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2009Daisy Lowe attending the Hats: An Anthology by Stephen Jones - Private View at the V&A Museum (credit:PA)
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2009Model Daisy Lowe attends the launch of Carrera vintage-inspired sunglasses (credit:PA)
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2009Daisy Lowe poses for photographs to celebrate Selfridge's Beauty 100 event (credit:PA)
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2009Daisy Lowe arrives for the world premiere of Harry Potter and the Half-Blood Prince (credit:PA)
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2009Daisy Lowe arrives at the Burberry Prorsum Spring/Summer 2010 Show (credit:PA)
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2009Daisy Lowe arrives at the Pirelli 2010 Calender Launch Party (credit:PA)
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2010Daisy Lowe arriving for the Elle Style awards (credit:PA)
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2010Daisy Lowe arriving for the Royal world premiere of Alice in Wonderland (credit:PA)
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2010Daisy Lowe arriving for the Louis Vuitton Fall-Winter 2010/2011 ready-to-wear collection show (credit:PA)
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2010Daisy Lowe at the 2010 CFDA Fashion Awards (credit:PA)
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2010Daisy Lowe attends the Elton John AIDS Foundation Winter Ball (credit:PA)
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2010Daisy Lowe attends the launch party of Mydaily.co.uk (credit:PA)
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2011Daisy Lowe attends the Hogan by Karl Lagerfeld cocktail party (credit:PA)
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2011Daisy Lowe arriving for the Philips British Academy Television Awards (credit:PA)
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2011Daisy Lowe arriving for the 2011 GQ Men of the Year Awards (credit:PA)
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2011Daisy Lowe and attends the English National Ballet's Christmas performance of The Nutcracker (credit:PA)
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2012Daisy Lowe attending the opening of Graduate Fashion Week (credit:PA)
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2012Daisy Lowe arriving for the premiere of The Amazing Spider-Man (credit:PA)
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