Guess who's the new face of Dior Homme fragrance? Think Hollywood fella, think tall, dark and all over that whole Twilight blockbuster thing.
Ho yes, it's official - Robert Pattinson will star in a campaign photographed by Nan Goldin and filmed by Romain Gavras for Dior Homme. Not only that but he's rumoured to have sealed a hefty £8 million as part of the deal.
R-Patz is all grown up and following in the footsteps of Brad Pitt before him - remember that dreamy ad he did for Chanel? Bravo Robert, the scent's a gooden.
Whilst Rob may not be MyDaily's ultimate style crush, here's a line up of guys we really hold high in the sartorial stakes: