Made in Italy: Masters of Style at Somerset House

To commemorate 150 years as a unified country, six of the biggest luxury Italian labels havecome together to create a truly stylish exhibition of the season.
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To commemorate 150 years as a unified country, six of the biggest luxury Italian labels have

come together to create a truly stylish exhibition of the season. "The style. The glamour. The

sophistication. The sex. All are part of the unique Italian fashion mix." says fashion writer Colin

McDowell about the Masters of Art photography exhibit at the Somerset House. The exhibit will

run through 14th August and will showcase imagery from Italian houses like Giorgio Armani, Dolce & Gabbana, Salvatore Ferragamo, Gucci, Missoni and Prada.

The collection highlighted Gucci's first print campaign back in 1922 to Prada's chic and

understated campaign with Christy Turlington in 1994 and Madonna and her dishwashing ways

in the 2008-09 Dolce & Gabbana campaign.

From bags to scarves and shoes, the Salvatore Ferragamo collection focused on product

imagery. The Missoni presentation was represented with the Italian house's symbolic striped

knitwear. Giorgio Armani emphasized collaborations with Mert Alas and Marcus Piggot.

Each designer in the exhibition has distinctively selected their best-loved images showcasing the

talents of renowned photographers which include Aldo Fallai, Steven Meisel and Mario Testino

and great models like Kate Moss, Isabella Rossellini and Amber Valletta. This exceptional collection portrays definitive moments in fashion for Italy.

"It is a great personal honour to have curated an exhibition in Somerset House--so quintessentially a British building, but base on the Italian rules of architecture--featuring the great names of Italian fashion: Giorgio Armani, Dolce & Gabbana, Salvatore Ferragamo, Gucci, Missoni and Prada.