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Marmite Bans 'Bae' And 'Babycakes' From Personalised Jars This Valentine's Day (But 'Treacle' Is Safe)

Marmite Bans 'Bae' From Personalised Jars This Valentine's Day
Natasha Hinde
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Marmite has put its foot down and banned the words 'bae', 'babycakes' and 'snookums' on its personalised jars this Valentine's Day - much to the delight of many.

The move comes after research by the brand flagged the three "stomach-curdling" pet-names as the nation's most hated.

The survey of 2,000 people also discovered that "honey", "treacle" and "sweetness" were deemed as acceptable terms of endearment. Who knew?

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Philippa Atkinson, Marmite's brand manager, said that they had chosen to ban the words from their personalisation service because "nobody wants a side helping of nausea first thing in the morning".

She added: "Who knows, we may even be responsible for saving some relationships along the way."

You can personalise your own jar of marmite here for £4.99.

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