Panache Lingerie Campaign Features Women Who Are Healthy Body Image Role Models
Finally, An Underwear Campaign Starring Women Who Look Like Us
Rosy Cherrington— The Huffington Post UK
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Forget supermodels, it's all about the role models for British lingerie brand Panache who have launched a new campaign celebrating the achievements of inspiring women.
The ‘Modelled by Role Models’ campaign stars six women, each specially chosen for their individual strengths, achievements and contributions to society as well as their healthy approach to body image.
The Panache role models are British singer Mica Paris, plus-size model Marquita Pring, sports therapist Amy Hughes, British T34 Paralympic wheelchair racer Hannah Cockcroft, senior nurse Rachel Duncombe-Anderson, and blood and organ donation campaigner Martyna Kaczmarek.
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The brand revealed that the idea for the concept came in response to the depressing statistic that 75% of women feel there are not enough female role models.
Jennie Bianco, head of marketing at Panache, said: "As a brand, we have championed women since our beginnings 30 years ago."
"The campaign delivers our objectives through six aspiring women and their personal achievements and I hope this will inspire the next generation of role models and I am extremely proud of the results.”
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The campaign kicked off with a launch film starring Marquita Pring, in which she talks about her career, achievements and the challenges she has overcome to succeed in the modelling industry.
In an industry so focused on image, we love this move towards changing perceptions.
When it comes to lingerie, it's all about the numbers. You can't go into a store without knowing your partner's size. Many moments have been ruined after buying lingerie that's way too big or small. (credit:YouTube)
Size Matters(02 of11)
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Take a discreet peek in her underwear drawer for accurate bra and panty sizes. (credit:YouTube)
It's All About Cups(03 of11)
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Cups, that's the unit of measurement when it comes to breasts (read: not crude attempts to honk air boobs in front of salespeople). (credit:YouTube)
Cup Sizes(04 of11)
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A-cup is equivalent to lemons. (credit:YouTube)
Cup Sizes(05 of11)
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B-cup is equivalent to oranges. (credit:YouTube)
Cup Sizes(06 of11)
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C-cup is equivalent to grapefruits. (credit:YouTube)
Cup Sizes(07 of11)
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D-cup is equivalent to mini watermelons. (credit:YouTube)
Style(08 of11)
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Does she like colour, animal prints, lace, silk or cotton? Take a peek into her closet to see if there's a strong preference of one style over others. (credit:YouTube)
Buy The Set(09 of11)
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You're already there. Go for the whole set. It's better than buying by piecemeal. (credit:Dianes Lingerie)
Ask For Help(10 of11)
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Being surrounded by bras, panties and nighties can be overwhelming. There's no shame in asking for help in a lingerie store. The staff are trained professionals and are there to help. (credit:Dianes Lingerie)
When In Doubt, Choose Black(11 of11)
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Black bras and panties are what men end up buying "90 per cent of the time," says lingerie store owner Diane Thomson.Pictured: Violette bra ($197) by Marie Jo. (credit:Dianes Lingerie)