The Prince George Effect Strikes Again: Crocs Sales Soar After Toddler Is Pictured Wearing Them
Prince George Wears Crocs, Cue A Rush On Shoe Shops
Amy Packham— The Huffington Post UK
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Before Prince George wore them, Crocs were the sort of shoes everybody loved to hate.
But since the one-year-old was pictured wearing navy blue Crocs while watching his dad, the Duke of Cambridge, play in a charity polo match, sales have skyrocketed.
The style of Croc in question is in the "Crocband" collection, where the shoes have two colours and a band along the rim of the shoe.
Daniel Silverfield, head of vendor management, footwear and accessories at Amazon.co.uk, said: "We've seen a massive increase in sales of kids' Crocband Crocs since the photo of him wearing a pair was released."
The shoes are enjoying a "sixteenfold sales increase" on Amazon, according to Today, as well as a 1,500% increase in worldwide sales.
Now that is a lot of Crocs...
And it's not only the toddler who is bringing in thousands of sales, the striped shirt the Duchess of Cambridge was pictured wearing alongside George and his Crocs now has a three-month waiting list. No joke.
Who said you can't take style advice from a toddler?