Sony has launched the PS4 in the US - and yes, the fans in line went nuts, right on cue.
The super-powerful new console will be released in the UK On 29 November, and the scenes in the US were a preview of what's to come here.
Meanwhile in London Sony managed to turn the OXO tower into a PS4 tower for the night, with a quite excellent PR stunt (pictures here).
Over the ocean fans stayed in line for hours to pick up their machines, which has won strong reviews.
Take a look at the scenes below.
PS4 Launch Pictures
PlayStation 4 North American Official Launch Event Presented By Sony Entertainment Network(01 of09)
NEW YORK, NY - NOVEMBER 14: 24-year-old Joey Chiu of Brooklyn buys the first PlayStation 4 sold in North America at the North American Official Launch event presented by Sony Entertainment Network at The Standard, Highline on November 14, 2013 in New York City. (Photo by Taylor Hill/Getty Images) (credit:Getty Images)
PlayStation 4 North American Official Launch Event Presented By Sony Entertainment Network(02 of09)
NEW YORK, NY - NOVEMBER 14: 24-year-old Joey Chiu of Brooklyn accepts the first Playstation 4 sold in America at the PlayStation 4 North American Official Launch event presented by Sony Entertainment Network at The Standard, Highline on November 14, 2013 in New York City. (Photo by Taylor Hill/Getty Images) (credit:Getty Images)
PlayStation 4 North American Official Launch Event Presented By Sony Entertainment Network(03 of09)
NEW YORK, NY - NOVEMBER 14: 24-year-old Joey Chiu of Brooklyn buys the first PlayStation 4 sold in North America at the North American Official Launch event presented by Sony Entertainment Network at The Standard, Highline on November 14, 2013 in New York City. (Photo by Taylor Hill/Getty Images) (credit:Getty Images)
PlayStation 4 North American Official Launch Event Presented By Sony Entertainment Network(04 of09)
NEW YORK, NY - NOVEMBER 14: Fans wait in line to purchase one of 444 PS4s available at the PlayStation 4 North American official launch event presented by Sony Entertainment Network at The Standard, Highline on November 14, 2013 in New York City. (Photo by Taylor Hill/Getty Images) (credit:Getty Images)
PlayStation 4 North American Official Launch Event Presented By Sony Entertainment Network(05 of09)
NEW YORK, NY - NOVEMBER 14: Fans wait in line to purchase one of 444 PS4s available at the PlayStation 4 North American official launch event presented by Sony Entertainment Network at The Standard, Highline on November 14, 2013 in New York City. (Photo by Taylor Hill/Getty Images) (credit:Getty Images)
PlayStation 4 North American Official Launch Event Presented By Sony Entertainment Network(06 of09)
NEW YORK, NY - NOVEMBER 14: Fans wait in line to purchase one of 444 PS4s available at the PlayStation 4 North American official launch event presented by Sony Entertainment Network at The Standard, Highline on November 14, 2013 in New York City. (Photo by Taylor Hill/Getty Images) (credit:Getty Images)
Amazon PS4(07 of09)
IMAGE DISTRIBUTED FOR AMAZON - In this image released on Tuesday, Nov. 12. 2013, an Amazon Fulfillment Center preparing for its Release-Date Delivery of the Sony PlayStation 4 Launch Edition. (Rick Scuteri/AP Images for Amazon) (credit:AP)
Amazon PS 4(08 of09)
IMAGE DISTRIBUTED FOR AMAZON - In this image released on Tuesday, Nov. 12. 2013, an Amazon Fulfillment Center preparing for its Release-Date Delivery of the Sony PlayStation 4 Launch Edition. (Rick Scuteri/AP Images for Amazon) (credit:AP)
PS4 launch(09 of09)