Living room arguments over the remote control might be a thing of the past: a television that allows two people to watch different shows at the same time has been unveiled.
Samsung's S9C features a giant 55-inch curved screen to give viewers a cinema experience in their living room.
The television, expected to cost around £7,000, boasts a cutting-edge OLED screen - offering the "amazing" MultiView feature.
Viewers wear special glasses that pick up one piece of content at a time, with audio delivered through a built-in earpiece.
Michael Zoeller, senior director of European sales and marketing, said: "Two people can watch two different programmes at the same time in full screen in full HD and even in 3D with Samsung MultiView glasses.
"It is like having two televisions in one."
Samsung IFA 2013
GERMANY-ELECTRONICS-IFA(01 of09)
Open Image ModalA woman looks at a curved OLED TV screen with 3D glasses at the booth of electronics giant Samsung at the 53rd IFA electronics trade fair (Internationale Funkausstellung) in Berlin on September 5, 2013. IFA, Europe's largest consumer electronics and home appliances fair opens on September 6 to September 11, 2013. AFP PHOTO / ODD ANDERSEN (Photo credit should read ODD ANDERSEN/AFP/Getty Images) (credit:Getty Images)
GERMANY-ELECTRONICS-IFA(02 of09)
Open Image ModalPeople look at curved OLED TV screens at the booth of South Korean electronics giant Samsung at the 53rd IFA electronics trade fair (Internationale Funkausstellung) in Berlin on September 5, 2013. IFA, Europe's largest consumer electronics and home appliances fair, opens on September 6 to September 11, 2013. AFP PHOTO / ODD ANDERSEN (Photo credit should read ODD ANDERSEN/AFP/Getty Images) (credit:Getty Images)
(03 of09)
Open Image ModalWorkers prepare a 65 inch Ultra High Definition 4K television screen for display at the Samsung booth at IFA, one of the world's largest trade fairs for consumer electronics and electrical home appliances, in Berlin, Germany, Thursday, Sept. 5, 2013. IFA will take place on the Berlin Exhibition Grounds from Sept 6 to 11, 2013. (AP Photo/Gero Breloer) (credit:AP)
(04 of09)
Open Image ModalWorkers prepare a 65 inch Ultra High Definition 4K television screen for display on the Samsung booth at IFA, one of the world's largest trade fairs for consumer electronics and electrical home appliances, in Berlin, Germany, Thursday, Sept. 5, 2013. IFA will take place on the Berlin Exhibition Grounds from Sept 6 to 11, 2013. (AP Photo/Gero Breloer) (credit:AP)
IFA 2013 Consumer Electronics Trade Fair(05 of09)
Open Image ModalBERLIN, GERMANY - SEPTEMBER 05: Visitors try out the new Galaxy Gear smartwatch at the Samsung stand at the IFA 2013 consumer electronics trade fair on September 5, 2013 in Berlin, Germany. The 2013 IFA will be open to the public from September 6-11. (Photo by Sean Gallup/Getty Images) (credit:Getty Images)
(06 of09)
Open Image ModalA 110 inch Ultra High Definition 4K television screen is displayed on the Samsung booth at IFA, one of the world's largest trade fairs for consumer electronics and electrical home appliances, in Berlin, Germany, Thursday, Sept. 5, 2013. IFA will take place on the Berlin Exhibition Grounds from Sept 6 to 11, 2013. (AP Photo/Gero Breloer) (credit:AP)
IFA 2013 Consumer Electronics Trade Fair(07 of09)
Open Image ModalBERLIN, GERMANY - SEPTEMBER 05: Visitors try out the new Galaxy Gear smartwatch at the Samsung stand at the IFA 2013 consumer electronics trade fair on September 5, 2013 in Berlin, Germany. The 2013 IFA will be open to the public from September 6-11. (Photo by Sean Gallup/Getty Images) (credit:Getty Images)
GERMANY-ELECTRONICS-IFA(08 of09)
Open Image ModalA man tries the Samsung Galaxy Gear wrist watch at the booth of South Korean electronics giant Samsung at the 53rd IFA electronics trade fair (Internationale Funkausstellung) in Berlin on September 5, 2013. IFA, Europe's largest consumer electronics and home appliances fair opens on September 6 to September 11, 2013. AFP PHOTO / ODD ANDERSEN (Photo credit should read ODD ANDERSEN/AFP/Getty Images) (credit:Getty Images)
GERMANY-ELECTRONICS-IFA(09 of09)
Open Image ModalFlags of South Korean electronics giant Samsung are seen at the 53rd IFA electronics trade fair (Internationale Funkausstellung) in Berlin on September 5, 2013. IFA, Europe's largest consumer electronics and home appliances fair, opens on September 6 to September 11, 2013. AFP PHOTO / ODD ANDERSEN (Photo credit should read ODD ANDERSEN/AFP/Getty Images) (credit:Getty Images)
The S9C was unveiled at a press conference at tech show Berlin IFA, during a second day of presentations by the company.
Yesterday, Samsung showcased Galaxy Gear - a smartwatch able to email, make phone calls and even take pictures.
The S9 OLED television features a curved screen, which makes the view feel like they are "standing in an arena".
Each pixel illuminates itself and goes pitch black when inactive, delivering an "unparalleled picture quality", Mr Zoeller said.
"I think it is amazing. Great design, gorgeous pictures."
The S9 is available to buy now in Europe for 8,000 euros (£6,750).
Samsung also launched the S900, a UHD TV with more than eight million pixels - up to four times more than existing HD sets.
"People often ask me if this is 3D without glasses and I smile and say 'No, this is even better, this is ultra HD'," Mr Zoeller said.
The technology is now available on a 4,000-euro 55-inch and 6,000-euro 65-inch screen.
But the company also revealed a 98-inch television.
"This looks stunning," Mr Zoeller said. "The screen in nearly 2.5 metres across."
He said the screen was so big that players would appear almost lifesize to viewers during a football match.
"Only Samsung can give you the televisions of the future already today," he added.