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Supergurl Apologises For Telling Website Customers To 'Rape Us Now' On Black Friday

Clothing Store Apologises For Telling Customers To 'Rape Us Now'
Rosy Cherrington
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Singapore-based online shop Supergurl has apologised after a huge backlash against its choice of website branding on Black Friday.

The fashion retailer changed its usual ‘Shop now’ button to a ‘Rape Us Now’ button, referring to the low prices being offered on the site, and featured a photo of a young woman with her eyes closed.

Shoppers who spotted the change were not happy, with many taking to social media to express their disgust at the wording chosen.

Supergurl’s creative director, Jordus Lim, has now issued an apology on their website, saying: "As the director of the company, I have failed to review my Graphic Designer’s work before approving the image to be displayed on our site.

"I hereby acknowledge that we have made a mistake, and that our caption does not advocate the right values to the young women community today.

"Having regretted for what we have done, the team at Supergurl will definitely be more careful with what we will put up in future as this is also a lesson learnt for us.

"We hope that the public will accept our apology for what we have done wrong."

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8 Dumb Comments About Rape Made By Powerful Men
Ken Clarke (01 of09)
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Tory big beast Ken Clarke faced calls for his resignation following comments he made about rape sentencing policy. The then Justice Secretary was speaking to BBC 5 Live in 2011 when he appeared to suggest date rape is not always “rape”. Addressing presenter Victoria Derbyshire, he said: “Assuming that you and I are taking about rape in the ordinary conversational sense, some man has forcefully…”In this full transcript provided by the BBC, Derbyshire interjected with: “Rape is rape,” to which Clarke replied: “No it’s not.” (credit:ASSOCIATED PRESS)
Rick Santorum (02 of09)
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In 2012 GOP presidential candidate Rick Santorum explained his opposition to abortion even in cases of rape in an interview with CNN’s Piers Morgan. He said that women who face such circumstances should “make the best of a bad situation”. When asked what he would say if his own daughter approached him, begging for an abortion after being raped, he explained he would counsel her to “accept this horribly created” baby because it was still a gift from God, even if it was given in a “broken” way. (credit:ASSOCIATED PRESS)
George Galloway (03 of09)
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George Galloway ignited fierce debate in 2012 over comments he made relating to the sex crime allegations against WikiLeaks’ Julian Assange. On his podcast Good Night with George Galloway, posted on YouTube, he said: “It might be really sordid and bad sexual etiquette, but whatever else it is, it is not rape or you bankrupt the term rape of all meaning.” Swedish prosecutors wish to question Assange on suspicion of offences of unlawful coercion, sexual molestation and rape. (credit:ASSOCIATED PRESS)
Roger Helmer (04 of09)
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In 2011 UKIP candidate Roger Helmer blogged his opinion that there are distinctions between “date” and “stranger” rape. “Rape is always wrong, but not always equally culpable,” he wrote. With reference to “stranger” rape, he said: “… the victim surely shares a part of the responsibility, if only for establishing reasonable expectations in her boyfriend’s mind.” (credit:Matt Cardy via Getty Images)
Alan Pardew(05 of09)
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In 2009 then BBC football pundit Alan Pardew, now coach of Newcastle United, was forced to issue an apology after he compared a tackle by Chelsea’s Michael Essien to a rape on Match of the Day. Essien had collided with City’s striker Ched Evans when Pardew said: “He’s a strong boy. He knocks him off." As Alan Hansen interjected with “he mauls him”, Pardew added: "he absolutely rapes him." (credit:ASSOCIATED PRESS)
Graeme Swan (06 of09)
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In 2013 England spinner Graeme Swann said sorry after comparing the third Ashes Test loss to Australia as being “arse raped” Swann made the comments on Facebook during an exchange with his brother hours after England’s loss. He took to Twitter to apologise: “Sorry to anyone who was offended by my comments in the papers today. Crass and thoughtless of me in the extreme.” (credit:ASSOCIATED PRESS)
Demetri Marchessini(07 of09)
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In May UKIP Donor Demetri Marchessini argued there was no such as thing as marital rape, claiming: “If you make love on Friday and make love on Sunday, you can’t say Saturday is rape.” When asked whether UKIP should be taking cash from a donor with such repellent views, leader Nigel Farage replied: “Possibly not.”
Judge Derek Johnson (08 of09)
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California judge Derek Johnson was publicly admonished in 2012 for suggesting a rape victim “did not put up a fight” and that if someone truly doesn’t want to have sex, their body “will not permit that to happen.” Judge Johnson made his comments during a case where a man threatened to mutilate the face and genitals of his former girlfriend with a heated screwdriver. In documents published on the Californian Commisson on Judicial Performance, he is recorded as saying: “I'm not a gynecologist, but I can tell you something - if someone doesn't want to have sexual intercourse, the body shuts down. The body will not permit that to happen unless a lot of damage is inflicted, and we heard nothing about that in this case.”
Todd Aikin (09 of09)
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Failed Republican Senate candidate Todd Akin suggested in 2012 that victims of “legitimate rape” don’t need the option of abortion because they “rarely” become pregnant. He later apologised. (credit:ASSOCIATED PRESS)
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