Online retailer and shopping app Wish has come under fire yet again for the way plus size clothing is listed for sale on its site.
The company, which works in a similar way to eBay and Etsy, allows users to list items for purchase - and many have used the word 'fat' in the descriptions for plus size and maternity clothes.
Wish has also been blasted by customers for listing a plus size pair of shorts modelled by a slim woman standing in one leg hole and there are many more instances of this bizarre marketing technique on the site.
One designer's response post has already gone viral, with thousands of social media users sharing her photo (below).
"I don’t have any formal qualifications in marketing," she wrote. "But if plus size ladies buy shorts based on how one leg looks on a whole petite woman, then maybe smaller ladies will buy skirts based on how the whole thing looks on one pretty thunderous thigh."