A campaign has called on the advertising industry to stop objectifying women to sell products.
The video entitled 'We are #WomenNotObjects' was inspired by a Google search by ad executive Madonna Badger at the end of last year.
After typing in "objectification of women" she was met with numerous adverts from the food, fashion and alcohol industries which utilised women's bodies to sell their products, often in incredibly sexual and uncomfortable ways.
Shockingly, many of the adverts came from well-known brands including Tom Ford, Burger King and Budweiser.
In the new video from Badger, women are shown holding up the advertising campaigns and shooting down the blatant sexism of each one with a hefty dose of sarcasm.
One of the adverts from Burger King depicts oral sex and shows a woman with her mouth open. A few inches away hovers a burger in what is unmistakably an incredibly phallic shape.
The woman holding the advert up says, "I love giving blow jobs to sandwiches" while looking at the camera, completely unimpressed.
Unsurprisingly, the advert was pulled in 2009.
Badger, who runs her own agency Badger & Winters said she created the video in honour of her late daughters, who died in a house fire.
She said that she wanted to prevent the ad industry from sending damaging messages to young women and girls that could potentially harm their self-esteem and confidence.
Badger told The Wall Street Journal: "I love my job but I don’t want to do it if it hurts anyone."
The powerful video is hoping to redefine narratives within the ad industry and it's certainly kick-starting conversations.
Actor Ashton Kutcher has since shared the campaign on his Facebook page and it has been picked up by UN Women, Alanis Morissette and George Takei.
Let's hope it prompts some action from advertisers too.
100 Controversial Adverts
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Open Image ModalSean John's Unforgivable Woman fragrance.
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Open Image ModalSaatchi and Saatchi's campaign for The Conservative Party ahead of the 1979 general election.
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Open Image ModalDurex.
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Open Image ModalSisley fashion brand.
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Open Image ModalLinford Christie stars in Kleenex's tissue advert.
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Open Image ModalWonderbra's infamous advert.
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Open Image ModalLynx.
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Open Image ModalBMW.
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Open Image ModalBaF's anti-domestic violence ad.
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Open Image ModalRed Tape menswear fashion brand.
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Open Image ModalControversial French anti-smoking advert,
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Open Image ModalMacDonald's.
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Open Image ModalQSOL service provider.
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Open Image ModalNSPCC
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Open Image ModalA German MacDonald's advert.
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Open Image ModalHeinz.
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Open Image ModalCadbury's.
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Open Image ModalLevis.
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Open Image ModalMiquita Oliver in Women's Aid advert.
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Open Image ModalAdvert for Chicolate chocolate substitute.
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Open Image ModalSkin Burn, anti-smoking ad
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Open Image ModalBarnardo's.
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Open Image ModalTipalet cigarette advert.
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Open Image ModalBenetton
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Open Image ModalTG4 television program entitled 'Paisean Faisean'.
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Open Image ModalCourage beer.
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Open Image ModalBudweiser.
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Open Image ModalBarcardi rum.
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Open Image ModalAmnesty International
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Open Image ModalSkyy alcoholic drink.
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Open Image ModalAmnesty International
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Open Image ModalAmnesty International
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Open Image ModalAnti binge-drinking advert
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Open Image ModalVan Heusen
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Open Image ModalBMW
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Open Image ModalPitney-Bowes Postage Meter
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Open Image ModalGovernment anti-drug driving advert
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Open Image ModalAnti-abortion advert
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Open Image ModalAdvert against verbal abuse
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Open Image ModalFabrica
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Open Image ModalBenson & Hedges
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Open Image ModalAmerican Apparel
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Open Image ModalAmnesty International
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Open Image ModalPost-It
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Open Image ModalAn M&C Saatchi advert for St Matthew's in the City in Aukland, New Zealand.