HTC One: Left-Wing Scottish Researcher(01 of13)
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- 40-59 male
- Far left
- Would happily spend all day with his pet
- Wishes he didn’t have to go to work everyday
- Loves: Video Games, Boxing, Cars and MI6
- Favourite food is potato & onion stew
BlackBerry Z10: Ultra-Right Wing Yorkshire Lady(02 of13)
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- 40-59 female from Yorkshire
- Far right leaning
- Enjoys travelling and holidays
- Has an interest in video games and arts & crafts
- Will most likely have a fish as a pet
- Which is unfortunate, because their favourite food is Salmon.
Sony Xperia Z1: Communist(03 of13)
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- 18-24
- From the Midlands
- Communist tendencies
- Enjoys growing their own fruit and vegetables, playing video games and playing a musical instrument
- Has a cat
- Is most likely to say nothing, literally nothing
Samsung Galaxy S4: Sassy Green Party Voter(04 of13)
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- 25-39 year old female
- London based
- Far-left
- Research, research and manufacturing
- Favourite interests include Video games, travelling and criminology
- LOVES Wild Boar Stew
Huawei: Elderly, Friendly Grandpa(05 of13)
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- 60+
- Lives in the Borders and used to work in construction
- Loves boxing, crosswords and puzzles and local history
- More niche interests include pottery and energy efficiency
- Keeps birds
- Believes that ‘this country is going to the dogs’
Lumia 1020: Centrist Default Man(06 of13)
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- 60+
- Centrist
- Works in the military and defence (probably a spy)
- Hobbies include fishing, photography and video games
- Likes going to exhibitions, watching American Football and enjoys puzzles.
- Has a cat (definitely a spy)
Nexus 5: Conservative Telecoms Nerd(07 of13)
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- 40-59 Male
- Far right leaning
- From Scotland
- Probably works in telecommunications or media and publishing
- Very interested in apps and in their spare time they like playing a musical instrument
- Other niche interests include Microsoft Office and Broadband
- Has a cat (definitely not a spy)
iPhone 5S: Foxtons Employee(08 of13)
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- 25-39 male
- Londoner
- Likes car clubs, runs marathons and has a general interest in -eating out.
- Will often buy products without checking the price
- Most likely owns a BMW
- Will buy clothes from T.M. Levin or Diesel
iPhone 4: Labour-Voting Architect(09 of13)
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- 25-39 female
- London with slightly left-leaning tendencies
- Probably an architect
- Loves the performing arts, likes going to the cinema and can be found either swimming or sailing.
- Canada is her favourite country and she will always shop fairtrade
Nokia N8: Bearded, And Furious About Immigration(10 of13)
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- 25-39 year old
- Heavily right
- Works in wholesale or transport and logistics
- Mostly enjoys fishing and DIY
- Can be found watching the golf and will most likely own a dog
Android(11 of13)
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- 18-24 year old
- Male living in Northern Scotland
- Works in IT or Media and Publishing
- Likes going hillwalking or watching movies
- Has niche interests in healthcare and charity work
- Favourite meal is roast pigeon
Apple(12 of13)
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- 25-39 year old
- Female living in London or Central Scotland
- Works in either Media and Publishing or Advertising
- Enjoys exercising, going out for dinner and travelling to New York
- Has a fish
- Shops and John Lewis and probably owns a BMW
Samsung Galaxy Note 3: We've Got Nothing(13 of13)
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- 40-59
- Female living on the South Coast
- Left-leaning politically
- Works as an Architect or in Law
- Likes knitting and cooking
- Will often watch the rugby but still finds time to have a keen interest in women's issues and Palestine
- Shops at Lidl and owns a Skoda