THE BLOG
01/06/2015 07:01 BST | Updated 29/05/2016 06:59 BST

Fifa - No More Balls

The final whistle has gone. The result has been classified. It's another convincing victory for Sepp Blatter, his fifth on the trot. Yet, many are calling for extra time.

Regardless of that, penalties (in one form or another) appear to be on the horizon for a number of FIFA Officials following this week's trials and tribulations in Zurich.

It was a predictable end to a week of absolute turmoil as Blatter was re-elected as FIFA President after Prince Ali bin al-Hussein of Jordan withdrew from the contest before a second round voting could begin.

If you've been keeping up to date with... yeah pretty much all of the world's media outlets, you'd be forgiven for believing this to a miraculous result by Blatter after seven high-ranking FIFA officials were unceremoniously dragged from their beds and arrested by the US Department of Justice on corruption charges.

This led to petty claims the US is trying to get the next World Cup for itself... come on, really?

So why is this result not a surprise?

Well, despite all the chaos around him, Blatter still enjoys incredible support in both Africa and Asia. In their eyes, the FIFA President has provided the regions with both respect (World Cups have now been hosted in both) and actual concrete investment.

But this is not the end. There will be extra time, whether Blatter chooses to acknowledge it or not. Despite what he said in his victory speech, he is not "president of everyone".

The respective Football Associations from the UK have both expressed their disappointment and UEFA have stated they will hold serious discussions regarding their connections to FIFA next week.

In terms of the charges that have been brought to the seven arrested officials, Blatter has claimed that he cannot be held responsible for the actions of individuals and despite repeatedly being asked, he has refused to resign.

Puh-lease. Anyone else, in charge of any major firm (international or not) would be asked to resign or forced out were these allegations placed at the feet of the organisation they're the head of.

Regardless of whether he was aware of these criminal activities, in which case he himself should be charged, or not, he should still resign his position on the grounds of professional negligence. He'll say he can't possibly have eyes on everyone, but that is simply not a valid excuse.

Were FIFA an independent nation, there'd be even more serious international action taken than the condemnations that have come from David Cameron amongst others.

Of course, Blatter now claims that he is the best and most experienced candidate to help reform FIFA and make it more transparent. To rebuild its reputation following this week's embarrassment (there may be more moments to come as investigations continue).

But, realistically, he cannot lead the change and reform of FIFA can he? He's been in charge for 17 years now. If he hasn't made any serious efforts to make changes and reform the organisation before, why should we believe him now?

Now, some have claimed that FIFA officials have only (allegedly) acted in these 'questionnable' ways because of the culture of corruption that is present in Switzerland, where FIFA HQ is based.

Admittedly, it was only very recently that the Swiss parliament passed laws which meant that the heads of major sporting associations could be classified as 'politically exposed persons'. This means their bank accounts and financial deals can be scrutinised by the authorities.

But whilst there has been growing feelings within and outside Switzerland that they have previously been too slow to react to financial crimes, in 2011 an independent panel convened by FIFA proposed a package of reforms including recommendations for fixed terms, age limits, and full disclosure of cash transactions.

Can you guess what FIFA did?

That's right, they ignored the recommendations of the panel that they set up in the first place.

It is clear that the only way that FIFA can be truly and successfully reformed as an organisation is through widespread withdrawals by both International Football Associations and sponsors.

After Swiss prosecutors followed the US's lead and launched a separate investigation into the bidding process for the World Cup tournaments in 2018 in Russia and 2022 in Qatar, many of FIFA's major sponsors, including Coca-Cola and Visa, expressed severe concerns but produced nothing in the way of formal withdrawal of sponsorship.

It appears that the lure of the growing and expanding markets in both Asia and Africa (who continue to support Blatter) is just too tempting for these firms. And these region's football associations just hold too much influence to allow meaningful change.

So how to move forward then? To be honest I don't know. How much money do you have?