17/01/2014 10:41 GMT | Updated 19/03/2014 05:59 GMT

The Guardian Inks Pact With AOL's Unit for Private Video Exchange

U.K. publisher The Guardian has an agreement with video ad tech provider for a platform to sell video inventory to select advertisers in an automated, private exchange, explains Tim Gentry, Revenue Director of the Guardian in this interview with Beet.TV

He explains the value of such a platform for the publisher which produces a relatively small amount of video content.  He also discusses video syndication and discovery.

We spoke with him yesterday at the Worldwide Publishers Conference where he was a presenter.

The partnership between the Guardian and was announced earlier this week. was purchased by AOL last year.

Disclaimer:  Beet.TV coverage of the conference was produced as part of sponsorship agreement with AOL.

You can find this post on Beet.TV.