Andy Lopata

Business networking strategist

Labelled ‘Mr Network’ by The Sun, Andy Lopata was called ‘one of Europe’s leading business networking strategists’ by the Financial Times and ‘a true master of networking’ by the Independent. A very experienced international speaker, Andy is the author of three books on networking, has been quoted in a number of other business books and is regularly quoted in the international press. His fourth book will be published by Bloomsbury Publishing in 2019. Andy is a Fellow of the Professional Speaking Association (PSA) and of the Learning and Performance Institute and a Master of the Institute for Sales Management. He is also one of just 23 recipients of the PSA’s top honour, the ‘Award of Excellence’.
Why I Don't Want You to Recommend

Why I Don't Want You to Recommend Me

So, do I want you to recommend my services? Of course I do...I love it when people tell others about what I do. But would I much prefer that you referred me? Absolutely.
25/08/2016 14:12 BST
Meet the Football Club Who Think They Control What Fans Post on Social

Meet the Football Club Who Think They Control What Fans Post on Social Media

Sales of season tickets that are conditional on a meeting with a 'safety officer' and the signing of a contract restricting social media activity is not the way forward though. Surely this goes against everything we have learned about social media engagement and the new relationship brands have with their followers online?
12/08/2016 12:33 BST
Stuck in a Rut? Two Simple Steps to Finding a Career Path That Makes You

Stuck in a Rut? Two Simple Steps to Finding a Career Path That Makes You Shine

If you're stuck in a rut, it means that you have run out of ideas yourself to identify the way forward. That doesn't mean that the answer doesn't exist, it means that it lies within your network. The combination of faith in the people around you with an openness to consider all options will open the doors to new opportunities and bright new horizons.
10/05/2016 15:57 BST
Another Brick in the

Another Brick in the Wall

A few years ago I visited China on a trip around Asia with my girlfriend at the time. My girlfriend had a connection to someone who ran executive retreats at The Great Wall and we had visited the retreat while there, sipping Champagne at sunset and sleeping out on the Wall.
23/07/2015 14:48 BST
The Value of Being

The Value of Being Nice

"I always judge someone by how well they treat waiters." Valuable advice I was given years ago and advice that I still bear in mind today. You can tell so much about someone by how they interact with people who they do not believe are important in their lives.
18/05/2015 12:35 BST
Closing the Advocacy

Closing the Advocacy Gap

It's a question I'm sure you've been asked countless times and have possibly asked yourself. Maybe it's been posed in person, more often as a tick box on a post-sales questionnaire or client satisfaction survey. And so many companies seem to believe that it suffices as a referral strategy. "Would you be happy to recommend us to your friends and family/colleagues?"
01/04/2015 20:22 BST
It's Time to Teach Networking in Schools and

It's Time to Teach Networking in Schools and Universities

Networking is still left off the syllabus at our schools and universities. I gave a talk to 40 undergraduate students from the Netherlands recently. Speaking to them before the presentations, very few of them were aware of networking, other than perhaps as some concept that they had been told would be important to them.
25/02/2015 16:17 GMT
Feeling Dirty? Networking Could be to

Feeling Dirty? Networking Could be to Blame

If we feel that we are engaging with people on a level basis, because we can or want to help them or for purely social reasons, there are no issues. But as soon as we have a desired outcome, we start to feel uncomfortable.
19/02/2015 12:38 GMT
Is Networking Really

Is Networking Really Dead?

Networking is not about events, conferences and star studded parties though. Sure, they provide opportunities to get in front of influential people but you'll struggle to grab a meaningful conversation or develop a relationship with the rich and powerful in such environments.
02/02/2015 10:45 GMT
To Tweet or Not to

To Tweet or Not to Tweet

It seems that businesses have finally realised that Twitter is not simply a meeting place for people to share experiences of cups of tea and pictures of their favourite pets. Most businesses now have Twitter accounts and a number of senior leaders in the business world also tweet regularly.
23/09/2014 14:06 BST
UnLinked: Are LinkedIn Taking Away One of Their Most Powerful

UnLinked: Are LinkedIn Taking Away One of Their Most Powerful Tools?

Have LinkedIn taken away one of the most powerful tools on the site? ... users are no longer able to request introductions to third-degree connections... they are removing fundamental functionality that makes LinkedIn stand out from all other social networking sites in favour of encouraging spam.
14/08/2014 14:49 BST
Three Reasons Why Your Clients Won't Refer

Three Reasons Why Your Clients Won't Refer You

The common belief that if you do a good job your clients will refer you is misplaced. People are far more likely to share bad news than good. Do a good job and you are delivering on expectations. That doesn't give people a story. Dip below expectations and they will want to tell everyone, to warn them off.
06/08/2014 12:01 BST