Bev James is a successful entrepreneur, start-up advocate and business coach with more than 20 years' experience in diverse sectors. Exactly 1,000 days after she attended an Introductory training day at The Coaching Academy, she took over as MD back in 2008. Bev is also Founder and MD for the Entrepreneurs' Business Academy, a joint venture with James Caan from BBC Dragons' Den which was launched in March 2010. Most recently Bev was appointed Director of Mentoring for Start-up Loans, the government initiative for young entrepreneurs and the brain child of Lord Young. Bev is author of the Sunday Times bestseller, DO IT! IT DITCH IT which encourages entrepreneurs at every level to achieve their goals and also creator of the DO IT! OR DITCH IT free business app. As a personal performance coach and business mentor, Bev has had the privilege of working with a number of world class athletes in transition and high profile business organisations and individuals. It is Bev’s mission to make a positive and lasting difference to every individual and organisation she works with.