Christine Babington Smith

Marketing Strategist and E-commerce specialist

Christine is a marketing strategist and the founder of, a marketing strategy agency based in London and Edinburgh. Originally from London, she spent 15 years living in Milan before moving to Edinburgh. She started her career as a TV planner-buyer on the Nissan and Miller Brewing accounts before jumping client-side to work in British Telecom's marketing team. Lured by the prospect of share options in the 'next' Google she joined a pioneer social media start-up. She now works with start-ups focusing on fashion e-commerce in the international luxury sector. Her clients include Italian luxury brands targeting a global clientele. Christine is a member of BIMA (British Interactive Media Association).