Fernando Desouches

Managing director, New Macho at BBD Perfect Storm

Fernando has worked for 20 years managing and leading world-famous brands that target men. Until recently he was Global Marketing Director for Axe/Lynx, responsible for leading only the second brand repositioning in its 35-year history. He is currently Managing Director of New Macho, a marketing-to-men division of the creative agency BBD Perfect Storm. New Macho exists to help brands grow through a new male narrative.