Recently, I bumped into an old friend in town. We greeted each other with a warm hug. Immediately my female acquaintance smiled and said, "you smell incredible...what is it?" I blushed and replied, "one of my recent inventions..."
Freddy is an acknowledged young business leader, men's grooming expert and spokesman for the next generation of men. He has a young Director of the year award under his belt and TV appearances on Channel 4 and the BBC all prior to turning 30. Freddy founded gentleman's grooming brand Percy Nobleman in 2012. By 2014 the brand had a nationwide listing in Boots. Now in 2017 Percy Nobleman is available in 5,000 stores globally, with recent expansion into the USA and a collaboration with Philips & the One Blade Pro.
If, like myself and millions of other men across the UK, you tick this specific box, especially if it's your first real attempt at sporting facial hair, then today is officially your lucky day. Below I've surmised a list of products that should see you through from the early stubbly stage to full on 'Neptune's fury' proportions.
19/10/2016 14:46 BST
This decade has seen a monumental shift in the grooming habits of men. If you've read my previous blogs you'll know this already, but as someone who has witnessed this shift in momentum within the mens cosmetics industry there really hasn't been a better time to get on board and expand your own personal grooming routine.
23/08/2016 11:33 BST
Hair, we've (almost) all got it to some degree. Whether yours is curly, long, short or thinning, the market is flooded with products designed for all eventualities of hair-related life. The trick is discovering what works best for you.
22/08/2016 13:00 BST
Men are expressing themselves more freely and there is a whole host of positive messages as a consequence. However, with change, there are often repercussions - for good or bad. Unfortunately, as our country has shown over the last few weeks - we're not so good at handling it!
15/07/2016 10:03 BST
Men don't need Mary Portas to validate and endorse their grooming habits. In fact, all we need to do is look at movements like the Bearded Villains and the many charitable organisations like Decembeard and Movember to see how men's grooming is carrying positive messages. We really want the best for each other - I honestly believe that.
05/06/2016 17:51 BST
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