Contributor

Greg Cristal

Digital champion

Digital champion; Gregory Cristal is Director of Global Accounts at Sizmek, where he connects advertisers and marketers with technology and operational best practice that allows them to scale their global advertising data needs for ad delivery, ad verification, and ad performance.

Greg consults around all aspects of digital marketing execution but particularly around ad serving and programmatic, his expertise extend from his day to day at Sizmek to authorship of a leading industry text; educating and supporting the innovative, fast-paced world of online advertising. By understanding the moving parts, however fast they turn, Greg has designed bespoke scalable technology solutions and proven to be a totally unique problem-solver and educator for Sizmek's global client-base.

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