John Watton

Senior Marketing Director, Silverpop

John is Senior Director EMEA Marketing at Silverpop, where he is responsible for all marketing activities across Europe, Middle-East & Africa - including marketing strategy, branding, digital advertising and social media. John joins Silverpop with over twenty years’ marketing leadership experience in e-commerce, digital marketing software and SaaS. His previous positions include Director of Global Marketing at Expedia Affiliate Network and Head of Enterprise Marketing at Microsoft. John specialises in connecting sales and marketing, as well as pioneering the use of behavioural and social media strategies to drive demand. He was an early adopter of marketing automation technology, building award winning initiatives that drove revenue and increased conversion rates. A regular speaker and blogger, John has been voted one of the UK's Top Online Marketing Influencers 2013 by TopRank and was B2B Marketing Magazine's Marketer of the Year 2009/10

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