Kate Dale

Campaign lead, This Girl Can

Kate started life as a journalist working for Dennis Publishing and Haymarket before jumping aboard (and surviving) the first dotcom boom. After creating websites and content strategies for Freeserve and Barclays, the only person more surprised than her when she joined Sport England was her former PE teacher.

Currently in charge of Sport England’s brand and digital strategy, she has led the digital development of This Girl Can, the ground-breaking behaviour change campaign that has amassed fans, followers and awards around the world. More importantly, it is successfully encouraging women and girls in England to be more active.