Ex-primary school teacher, expert on children’s learning
Lisa Bradburn is a toy expert and founder of
what2buy4kids.co.uk, an online children’s gift retailer, providing fun and educational toys and gifts for boys and girls aged up to 12 years.
Lisa is widely known in her 'toy expert' capacity with coverage on the BBC and Sunday Times Style Magazine, as well as Visa employing her on a panel of gift experts for its Personal Shopper campaign in 2014.
A former primary school teacher, Lisa created the site in 2010 due to her own frustrations at how difficult it was to find quality kids' birthday presents for her children’s friends.
The products Lisa sources have a practical, fun and educational element. Lisa’s time as a teacher has given her valuable insights into how children develop and learn, which is largely through play.
Lisa scours the globe sourcing products which are great fun and that also encourage learning and development.
Product quality and testing is at the heart of the business. Gifts are tested by an expert panel, often children and if the panel doesn’t like a product it doesn’t get listed! Lisa’s ethos is ‘If we can make children smile when they open their present, then we know we’ve done a great job’.