Melinda Nicci is the founder and CEO of Baby2Body: the personalized health and wellbeing coaching programme for pregnant women and new mothers. Baby2Body coaches women on fitness, wellbeing, nutrition, and beauty at this unique time in their lives – helping them live better, and have healthier babies. Melinda is a Sport Psychologist, fitness trainer, mum of two, and passionate about the intersection of health, psychology, and technology. Previous roles include Senior Director in Global Group Innovation for consumer healthcare at Philips, serving as an advisor for companies developing innovative health-tech solutions, consulting on investments for a VC, and as a visiting tutor at London Business School. Melinda is also on the health-tech working group of Tech London Advocates and founded the TLA Health Tech Start-up Competition. Melinda co-authored a best-selling book on pregnancy for DK publishers, launched a successful wellbeing and fitness DVD, and is an advisor and contributor for several lifestyle publications. She regularly speaks at conferences and events as an advocate for female entrepreneurs in technology and mentors up-and-coming entrepreneurs and startup founders. Melinda is passionate about travel, art, and photography and spends her free time painting in oils and exercising outdoors – when the London weather permits!