Before setting up MD Communications Melissa used her skills as Head of Media and PR for the Law Society to deliver a focussed and integrated PR drive to its 130,000 members. She was recognised as one of the leaders who instilled a campaign driven edge to the professional body and the solicitors’ profession.
Melissa has extensive campaign experience – prior to the Law Society she set up and directed the communications directorate at the Institute of Economic Affairs - the UK’s original free-market think-tank.
Melissa was also an integral part of the team on the multi million pound PR led “no” campaign which formed part of the successful “Europe Yes, Euro no” campaign against Britain’s membership of the Euro. The team was the first to use “viral marketing” in British political campaigning which led to the Chancellor at the time, Gordon Brown, ruling out UK membership of the euro for the foreseeable future back in 2004.
Melissa has considerable experience of training lawyers and politicians internationally to deal with the media and understand the importance of brand positioning and messaging. Along with other MD Communications consultants she has also trained key governments across the world as part of her pro-bono role with the Westminster Foundation for Democracy.