I work at The Clearing, an independent London-based brand consultancy, where I look after our consultancy offer. I began my career at Interbrand, where I became Director of Brand Valuation in 2005. Following Interbrand, I spent five years at brand, insight and innovation consultancy Clear M&C Saatchi, where I was Global Director of Strategy, followed by three years as Director of Strategy at Dragon Rouge. I joined The Clearing in December 2015 as Director of Consulting, responsible for guiding our strategic offer across both business and consumer brands, and balancing commercial rigour with creativity. I've worked with some of the world's most loved and respected brands including Allianz, Amex, Boehringer Ingelheim, BP, Cisco, GE, Guinness, HTC, M&S, Nissan, Reckitt Benckiser, The Post Office, Prada, Samsung and Unilever. I'm a published author, a regular conference speaker, Visiting Fellow at Cranfield University and a member of the Superbrands Council in the UK.