Sacha Deshmukh

Chief Executive, Smart Energy GB

Sacha Deshmukh is an expert in consumer issues and marketing. He is Deputy Chair of Citizens Advice England & Wales and Chief Executive of Smart Energy GB. Between 2013 and 2014 he was a Board Director of Consumer Focus. Until summer 2012 he was a Senior Partner of the Engine Group, the UK’s largest independent marketing services group.

Smart Energy GB is the independent consumer engagement campaign for the national roll-out of smart meters in Great Britain.