Sam has been in the health and fitness industry for over a decade. Starting out as a party co-ordiantor for a sports centre and working his way up to studying at the European Institute of Fitness and qualifying as a Master Personal Trainer. During this time he was also a globe-trotting Snowboard Instructor and Course Leader, in places such as New Zealand, America, Switzerland and Canada.
In 2011 he was named one of the World Fitness Elite Trainers of the Year as The Independent and USA Today, became a best selling author and is founder of one of the UK's fastest growing fitness boot camp franchises, Smash The Fat,
As well as being an entrepreneur and personal trainer Sam is a health activist, as his major definite purpose is to help as many people as possible obtain and maintain a healthy lifestyle.
When Sam was growing up he had many trials and tribulations, such as his Dad dying at age 8 which left his Mother with 4 kids to bring up and then at 13 Sam was diagnosed with cancer and had 4 months of chemotherapy. Although this is very sad, these terrible experiences have taught Sam some great life skills that allow Sam to help people more effectively.