Simon heads the Ipsos Knowledge Centre, a new global team dedicated to sharing Ipsos’ expertise with its clients and with the wider world.
He is a frequent writer and commentator on social trends and how to make the best use of research findings.
Simon originally joined MORI in 1990 as a graduate trainee, and worked initially in financial and employee research. He then moved to the social research team, where he specialised in research for local government, as well as political polling. Simon became head of Ipsos MORI's Social Research Institute in 2005. His experience includes a period in academic research, as well as spells as acting Human Resources Director and MD of Ipsos MORI's Loyalty Division.
Since 2001, Simon has been co-editor of the Political Communications books on the UK General Election; the next volume in this series will be published by Palgrave later this year. Simon also is a member of the British Polling Council Management Committee and is a judge for the Management Consultancies Association Awards.
Simon lives in Barnet and likes cycling and skiing and Oxford United.