Suzanne Hoare

MD at PepperJar. Creative Copywriter on a mission to help businesses write with personality and escape the 'epidemic of generic'. Boring words don't sell. Use interesting ones instead.

I run my own creative copywriting company, PepperJar, which revolts against what I call the 'epidemic of generic'. I help businesses escape the unsavoury depths of bland and boring by infusing their communications with personality that delights people. Because dull words that people have seen a thousand time before don't sell things.

Worshipper of words (duh), bubble baths, and Stevie Nicks. Currently addicted to quiche.