Tamara Sword

Co-founder - & TRM&C

Tamara is co-founder of infltr - the camera app for infinite filters voted Best New App by Apple in 150 countries. She's also founding director of TRM&C - a business that provides strategic marketing support to high growth, high tech companies.

Her previous role was Head of Marketing at augmented reality start-up Aurasma - now an HP company. She launched the platform, taking it to over 15,000 commercial partners and four million users in two years. Before Aurasma, Tamara led marketing at venture-backed Light Blue Optics and at a $100 million joint venture between the University of Cambridge and MIT.

She started her career working in advertising for Saatchi & Saatchi and has degrees from King's College London and Oxford University. Tamara has presented at conferences around the world and in 2014 was voted one of the top ten most influential individuals in Mobile by readers of The Drum magazine. Tamara writes for The Huffington Post and other sites about technology, marketing and the way we live.