Ted Mico

COO of Mirriad

Currently COO of Mirriad, Ted has a long history as a marketing expert in the music industry, having previously directed the marketing for the Rolling Stones, working directly for Mick Jagger and Keith Richards, as well as heading up strategy and operations of the Interscope/Geffen/A&M label group – the most successful label of the last decade. During his time there he oversaw digital, brand alliances, and business development for all new ventures, which included being one of the three-man team that launched the Beats by Dre consumer electronics brand which was acquired by HTC in July, 2011.

Ted’s also served as SVP Marketing for Capitol Records, driving all non-traditional revenue streams for the record label. In this role he oversaw all corporate alliances, plus digital, mobile and merchandising initiatives. He also guided the branding and positioning of all Capitol artists, including campaigns for Coldplay, Radiohead, and The Beatles.