William Higham

Consumer Futurist, strategic consultant and author of trends handbook The Next Big Thing

William Higham is a Consumer Futurist and author. He is also founder and CEO of strategic consultancy The Next Big Thing.

Higham predicts future consumer behaviour, writes strategy reports, runs management trend workshops and oversees primary research. He has worked with clients across Media (BBC to MTV), Technology (02 to AOL), Finance (RBS to HSBC), Food (Aga to Budweiser) and Advertising (Ogilvy to WPP).

Higham is considered an authority on future trends, and has been frequently quoted in the Media: from ‘The Economist’ to ‘Cosmopolitan’. He wrote the UK’s first handbook for trend forecasters: ‘The Next Big Thing: Spotting & Forecasting Consumer Trends For Profit’ (Kogan Page, 2009).

Higham began his career in the entertainment industry: running marketing and communications campaigns at Sony, Virgin and Universal, for artists from Michael Jackson and David Gray to Motorhead and The Rolling Stones. He moved into research in 1999, working as a consultant for global trends network Breaking Trends on Levi’s and British Telecom. He set up The Next Big Thing in 2002. In 2010, he also worked as acting MD at renowned online research agency OnePoll.