Zoe Clark-Coates is a CEO, charity founder, counsellor, media commentator, PR, event and marketing expert, grief specialist and author. Having trained as a counsellor over 20 years ago, she then took the business world by its collar and founded three companies. She has worked with corporate giants such as Coca-Cola, BUPA and many others on their Event, Marketing and PR projects. Having proved her credentials within the corporate arena, she then founded a not-for-profit division of one of her businesses, which quickly launched as a stand-alone charity. Now as co-founder and CEO of the international charity The Mariposa Trust (www.sayinggoodbye.org), she has become a figurehead for the charity, and leads a team of 220+ passionate people, supporting people through the painful journey of baby loss. As a strategic visionary, she engineered the rapid expansion of the charity, and it quickly became one of the leading support organisations in the UK. Zoe is a campaigner for change and is changing the ‘taboo’ nature of baby loss, on a social and governmental level. Her first book named 'Saying Goodbye' was published in 2017, and it has stayed in the charts ever since its release.