It was announced last week that sterling had fallen to a 31-year- low against the dollar, sparking concerns with holidaymakers travelling overseas. However, for UK residents who haven't yet finalised their travel plans, the falling pound could in fact present an interesting opportunity.
Rather than enjoying holidays abroad this year, could Britons use this as a chance to stay within the UK and explore the delights that are right on our doorstep?
It probably makes more sense than ever to holiday within the UK and make the most of what this country has to offer. The UK boasts hundreds of historical, cultural and beautiful landmarks and attractions, and if Hertz's research is anything to go by, most of us are yet to explore them.
Our recent poll revealed that the majority of the British public have never visited Britain's top destinations, with 80% having never been to the Giant's Causeway in County Antrim and 79% never being to John O'Groats, the UK's most northern point.
Even when it comes to typically more accessible destinations such as Windsor Castle, only 51% of us have paid the royal residence a visit. Also on the list of top landmarks Britons fail to visit is Land's End, the Angel of the North, Brighton Pier and Stratford-Upon- Avon, the birthplace of William Shakespeare - places that receive millions of international visitors each year.
Financial reasons aside, timing is another key benefit that comes with holidaying closer to home. A last minute autumn getaway road trip can often be organised at a moment's notice, and then there's the added flexibility to travel around and explore those harder to reach places.
Visiting popular UK destinations or discovering any of the UK's hidden gems are an easy way to beat the falling pound and reduce the holiday blues. If you're still searching for inspiration though, why not take a trip to one of the country's beautiful, but seemingly undiscovered, landmarks, whether it's climbing the Giant's Causeway on Northern Ireland's stunning north coast, driving across Big Tree County in Perthshire or brushing up on your sonnets in Stratford-Upon- Avon?
David Rowlands is the UK General Manager for Hertz, the leading vehicle rental provider. For more information visit www.hertz.co.uk