Asda have apologised for incorrectly advertising free booze in the drinks section of a Wales branch.
The sign, located in a store in Cwmbran, had an unfortunate Welsh-English translation which meant that it read “free alcohol” instead of ‘alcohol-free’.
The sign ought to have read ‘di-alcohol’ but instead stated ‘alcohol am ddim’, which suggested liquor was available without charge.
Customer Guto Aaron spotted the sign and tweeted a photograph of it, writing: “Get yourself to Asda, according to their dodgy Welsh translations they are giving away free alcohol.”
Speaking to the BBC, Aaron said he saw the funny side.
“To be fair, for a private company, Asda’s signs are usually correct so when there is an unfortunate mistake like this, you just have to laugh,” he said.
“At least they’ve turned their self-service checkouts to Welsh.
“I have much more of an issue with the way the sign looks than its content. They have chosen such a dark font for the Welsh to ensure it’s practically invisible from afar, it feels deliberate.”
The retailer has since confirmed that this was a mistake and thanked customers for bringing it to their attention.
A spokesperson told HuffPost UK: “Mae’n ddrwg gennym. We would like to thank our eagle eyed customers for spotting this mistake, we hold our hands up and will be changing the signs in our Cwmbran store straight away. Whilst there won’t be free alcohol in stores this Easter weekend, we still have some cracking deals for our customers.”