According to TMZ, the curve-celebrating campaign by Lane Bryant has been rejected by both ABC and and NBC for being 'indecent'.
Ironically, the censored video's slogan is "#ThisBody is meant to be seen. Every curve. Every roll. Every inch. Unapologetic, strong and beautiful."
TMZ stated that their sources "firmly believe it's a size issue and not nudity, since thinner women frequently appear in commercials which are already airing. Think Victoria's Secret."
NBC has asked Lane Bryant to make a "minor edit to comply with broadcast indecency guidelines," but would not say what specifically was indecent about the ad.
The Huffington Post UK has reached out to ABC and NBC for comment.