Of all the things we were expecting to see this Tuesday, Danny Dyer in full drag was not one of them.
And yet, here we are.
Yes the hardman-turned-Queen-Vic-landlord shows off a very different side to his personality in a new music video for Lucy Rose’s ‘Nebraska’ music video.
The clip sees a crying Danny making his way into a drag bar, before plucking up the courage to throw on high heels, make-up and, yes, he even gives a bit of a performance for the club-goers, in a defiant message of self-acceptance.
Speaking about his appearance in the video, Danny said: “I was honoured to be asked by the maestro that is Lucy Rose to be part of her video.
"When I got the treatment through I was overwhelmed. I think it's such a moving piece of work. I'm beyond proud to be part of it, I've always believed that people should be who they want to be, regardless of race or gender. Freedom of expression is so important - I really hope that this video gets the recognition it deserves."
Explaining the themes of her video, Lucy told The Independent: “This video to me isn't about Danny being a drag queen but a freedom of expression and a form of escapism.
“I'm sure there's many things we all want to do but we are worried that it means we won't fit in. Fit into the mould that society has told us to live in which is accepted. Also our actions don't always need to be justified - why does Danny's character feel that dressing up in drag will help him overcome all his problems?
Watch the video in full above.