The publication enlisted Bella to shoot her first major editorial over the summer, Gigi was hired to take polaroids for V Magazine, and Kendall Jenner is set to photograph models for Love magazine’s next issue.
Musing on why the supermodels decided to turn their hands to photography, W mag asked: “Perhaps they’ve decided that if they can take a winning selfie, why wouldn’t they be able to turn the camera on someone else?”
And they have a point - with a combined total of almost 98 million Instagram followers, the Hadid sisters and Jenner most definitely know how to take a good photo.
But after W magazine shared the story on social media, they received a bit of a backlash (not from the 98 million fans, though).
“Take note: just because your parents bought you an expensive camera and you took a couple of photography classes doesn’t mean you are now a photographer,” one Facebook user wrote.
“The fashion industry is killing its establishment.....” another commented.
One professional photographer shared the post with a caption simply saying: “Kill me.”
The comments were reminiscent of those towards Brooklyn Beckham when he was hired as the photographer for the Burberry Brit fragrance campaign.
Naysayers called it an example of “sheer nepotism” and a number of professional photographers blasted the inexperienced teen for ‘devaluing’ their profession.
Nevertheless, Beckham proved them all wrong with his stunning photos (and we have a feeling these supermodels will too).